How to edit an email template?

You can easily modify one of InSend's templates or create your own in the editor. Change the text, insert images, and add links, buttons, and blocks with products.

Email template

If you have created a new email, you will first see the “Template” step. Select the appropriate color scheme in left top and content template here. Looks okay? Click “Next”. The color scheme applied to all the buttons in blocks, including popular products or cart.

Important! If you click “Next”, edit the email, and then want to change the template, you will lose all changes. The email will have to be edited again with a new template. Be careful! InSend will show a warning when you return to the “Template” step.

Images in the email

You can edit the content of the email at the “Content” step.

The picture from the template can be replaced with your logo or other image. Just click on the picture of paper airplanes and a black panel for picture editing will appear. You can change the picture to your own, add a link, or delete the picture.

If you do not need a block with a picture in this email, you can delete it by clicking on the icon with the recycle bin. At any time, you can return a block by simply dragging it to the body of the email from the panel on the left.

The text of the email

To edit the text, just select the required piece and start typing.

The edit panel appears. You can change the font and its size and style. It is possible to add a table, link, picture, or list.

At the bottom of the panel there is an “HTML code” icon. This can be used to edit a text block in HTML.

The icon “Properties” allows you to substitute in the email the data of a particular user (for example, their name).

You can delete the whole block by clicking on the red recycle bin icon in the upper right corner of the block.

You can add blocks to the body of the email: text, buttons, pictures, links to social networks, blocks with goods. Simply drag the desired block from the left panel to the desired location in the email.

How to configure the button

In the email you can add a button with a link to your website. To do this, drag the “Button” block from the left part of the window to the email field. Click the button and the edit panel will appear.

There is an icon for editing HTML at the top.

At the bottom you can change the description on the button, change the color of the text and background, adjust the indentation from the edge of the button to the text, and adjust the width and color of the border.

Be sure to add a link to wherever you want the visitor to go when they click on the button. Click “Save” to apply the changes to the button.

To delete the button, click the recycle bin icon.

Abandoned cart block

You can insert into the email a block with the products that the visitor left in their cart. Each subscriber who have abandoned cart will see the products from their own cart.

Drag the block to the email. Click on it and add a link to the shopping cart on the website.

Your order block

In this block, the products in the visitor’s order will be visible. Just drag and drop the block into the email.

You looked block

This block reflects the products that the visitor looked at on the website.

You can set the number of products in the block and the text on the button. Don’t forget to save your changes.

The Product block

You can insert a product card into the email. Drag the block over, click on it in the email, and enter the name of the product in the opened window.

Auto and scheduled content can be adjusted even after launch. To stop sending, go back to the “Content” step, make the changes you want, and start again. You cannot edit one-time emails if they have already been started.

Popular products block

The default setting for new accounts does not include the Popular Products block. This is because we want to gather information about customer behavior in your store, such as their most frequent purchases and views. If you'd like to add the Popular Products block, you can request it after working with us for 2-3 months. Please contact us via email to enable this feature.

What can be modified in the Popular Products block?

You can change the block's name.
You can choose whether to display products based on purchases or views.
You can set the timeframe for creating the sample (7, 14, 30, 60, or 90 days).
You can adjust the number of products to be displayed (3, 6, 9, or 12).
You can customize the text on the button.

To modify the block, drag it to your letter and then click on it. The window should appear:

Important: To change the color of the buttons in the popular products block, you need to change the email color scheme at the template step. You cannot set a separate color for the buttons of this block.