What rules determine the source of the visit?

The source of the visit is determined by the following algorithm in 6 steps:

1. Checking for signs of email campaigns

In the link by which the visitor has come to your site, we search in turn for:

1. signs of a mailing from InSend: the link should contain a pair of GET parameters:  insend_muid/insend_mid or c_cid/c_mid
2. signs of a mailing from MailChimp: the link should contain a pair of GET parameters: mc_cid/mc_eid
3. GET parameter: utm_medium=email

If any of the above conditions are met, the source of the visit will be identified as a mailing campaign.

2. Checking for signs of a direct or internal transition

The domain of the referrer (defined by the header HTTP_REFERRER ) and a link through which the visitors went onto your website:

1. should not have signs of transition from the advertising channel (see item 3)
2. should not have signs of transition from a search engine (see item 4)
3. should not have signs of transition from a social network (see item 5)
4. should not have signs of transition from the interface of any email provider (see item 6)

If all of the above conditions are met at the same time, the source of the visit will be defined as “Direct visits/internal transitions”.

3. We check for the presence of signs of transition from an advertising channel

1. The domain of the transition source is included in the list of known domains* of advertising networks.

2. The link used by the visitor to your site contains GET parameters that are indicators of transition from advertisements:

• gclid (Google AdWords)
• yclid (Yandex.Direct)
• ymclid (Yandex.Market)

3. The link that the visitor clicked on to get to your site contains the GET parameter utm_source.

If any of the above conditions are met, the source of the visit will be defined as “Advertising”.

4. Checking for signs of transition from a search engine

If the domain of the source of the transition is included in the list of known domains of search engines, the source of the visit will be defined as a “Search”.

5. Checking for signs of transition from social networks

If the domain of the source of the transition is included in the list of known domains of social networks, the source of the visit will be defined as “Social networks”.

6. Checking for signs of transition from the web interface of an email provider

If the domain of the transition source is included in the list of known domains of email providers, the source of the visit will be identified as “Mailing”.

*“Known domains” refers to domains that are on Insend's whitelist. This list is not comprehensive and is constantly updated. If you notice that a domain source does not fall within the provisions category, please notify the InSend support team.