Explanation of charts in Analytics

InSend collects and displays the most important metrics for your online store. You can see them on the "Analytics" page next to the sales funnel. All metrics are calculated based on the selected time period, traffic channels and visitor segment.

  • Purchase amount - the total revenue generated by sales through the online store in the selected time period.
  • In abandoned carts - the total value of items remaining in abandoned carts.
  • Conversion - the ratio between the number of purchases and the number of all visits to the online store.
  • Average check - the sum of all purchases divided by their number.
  • New visitors - the number of visitors who was on the website for the first time.
  • Average visit time - the average time visitors spend on your website.

It is very convenient to use metrics to display important parameters for narrow visitor segments. For example, if you create segments for Instagram and Facebook, you can compare conversion rate, average ticket, revenue, etc. for these advertising channels.

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