FAQ about Analytics

Google analytics shows different data on visits number. You count wrong.

In the case of the number of visits, this is due to the fact that GA shows unique visitors, while InSend first looks at the total number of sessions and only then assigns them to specific visitors. This is explained by the fact that visitors to online stores often don't make a purchase on their first visit - to make a purchase decision, a person often needs several visits to the website.

The difference is even clearer when it comes to failures: GA considers leaving the website after viewing a page as a "failure". InSend considers leaving the site without looking at the products or services as a "miss". Since our service is designed for online stores, our sales funnel (in Analytics) shows only relevant target actions - "visit", "view product", "add product to cart" and "purchase". Viewing the product is a prerequisite for moving to the second stage.

How to see how many emails were sent during a period?

To see how many emails from all the campaigns were sent during the period:

1. Go to Analytics
2. in the upper right corner, select a period or a specific date
3. Scroll down under the subscribers section, there you’ll see how many emails were sent and average statistics on all of them.

In a store funnel views equal to carts. How to fix it?

Transfer of user data from the site is carried out with the help of events. The events are sent to InSend as POST requests regardless of whether they are in JS, PHP, or any other language.

Check out add_to_cart event, update_cart and view_product events. More info in this article - https://docs.insend.io/article/528-js-event-api

The analytics does not show canceled orders. Why?

Most likely your CMS system uses other aliases for order statuses, or (if you set it manually), the integration was performed incorrectly.

You can set an alternate key for each system status that your CMS can submit to InSend. To do this, click the three dots in the system status bar and open the "Edit" pop-up. Enter the key that corresponds to the selected system status you want to transmit.

The sources are incorrectly indicated in the analytics. People came from ads, and visitors have a direct source of visit.

At first, you need to understand how InSend determine the source as advertising:

1. The domain of the transition source is included in the list of known domains* of advertising networks.
2. The link used by the visitor to your site contains GET parameters that are indicators of transition from advertisements:

• gclid (Google AdWords)

1. The link that the visitor clicked on to get to your site contains the GET parameter utm_source.

If any of the above conditions are met, the source of the visit will be defined as “Advertising”.

But sometimes the ads traffic can appear in direct channel. It is related to the fact that search engines and advertising platforms actively encrypt parts of queries where analytics systems (including InSend) determine the source of the transition.

To explicitly identify transitions from advertising, you need to use UTM labels or automatic link tagging. You can use this website to do it.

How to see the sources of all visits of person?

In InSend you can see the data of the first and last visits only.

The bestsellers are empty. Why?

This can happen:

• If inSend was installed recently
• You have a small amount of traffic on you website
• You’ve selected the period to show analytics and there’s not enough data to show bestselling products

How InSend efficiency is calculated?

Effective impact counts if it caused an event (chain of events) that led the visitor to purchase within a limited time interval. When these conditions are met, InSend considers that the element (form or email) was "effective", i.e. directly or indirectly influenced the visitor's decision to make a purchase.

InSend currently supports the following types of effective actions:

1. Email-sending (one-time or triggered) - Opening the email by the recipient - The purchase was made within 48 hours from the moment of the event
2. Web form — Interaction of the visitor with the web form — The purchase was made within 1 hour from the moment of the event