FAQ about Audience

How to create your segment?

To create a new segment, go to the Audience section, select Segments and click on the Add a segment button at the bottom left.

Set up the conditions for the segment creation:

• Characteristic (personal information about a visitor and his interaction with the site)
• Web form (interactions with specific web form)
• Event (interactions with custom events)
• Product (if visitor purchased or not specific product)
• Category (if visitor purchased or not products from specific category)
• Email campaign ((interactions with specific email)

What means AND and OR conditions in the filter or segment creation?

Conditions can be connected via AND (upper block) or via OR (lower condition block). Connecting conditions through AND means that the segment will include visitors for whom all conditions must be met. For example, “Name is filled” AND “email is filled” means that the segment will include people who have both a name and an email at the same time. If one thing is known, then the visitor will not fall into this segment. Connecting conditions through OR means that the segment will include visitors who meet at least one of the conditions.The AND and OR conditions can be combined.

How to view all orders on a specific date?

The number of orders for specific period of time or date can be viewed on the sales funnel. The orders themselves (as well as carts and abandoned carts) and the products in them can be seen in the Audience section.

To see the number and amount of orders on the funnel, select the period you are interested in and look at the funnel. You will see the number of orders for the selected period at the bottom of the funnel on a green background.

If you click on the number of purchases on the funnel, you will be taken to the Audience - filter section, where you will see all the visits in which purchases were made and the orders themselves.

How to upload my contacts?

To upload your contact list to InSend, go to Audience. In the upper right corner, click on the button Upload contacts.

You can load the list of subscribers from a file created with any spreadsheet editor that supports the CSV format.

The conditions for the CSV file should be like this.File Format: CSVSeparator: comma (,) or semicolon (;)Encoding: UTF-8 or Windows-1251Column headings: optionalMaximum file size: 20 MBIf the field is named incorrectly, then it must be selected manually when uploading the file.